John Walsh
Graphic Designer
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Harry Ramsden's

Branding

Harry Ramsden's fish and chips are world-renowned. British and bonkers, Harry did things his way and I produced a range of assets, visual devices and messages that conveyed this notion for a rebrand pitch.

The basis of the design revolved around the idea of being Mad in Britain, playing on the nature of Harry and the quality seal that Great Britain maintains globally. From menu's, staff uniforms and signage to pin badges, post cards and advertising, everything was considered and applied to give a new look of the Uncrowned King of Fish & Chips.

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